Privacy Policy



The Biocos Cosmetics  Company respects your privacy and values the relationship we have with you.

This Privacy Policy describes how the Biocos Cosmetics brand in the  (“ELC”, “we”, “us”, “our”) collect, use, disclose and safeguard your personal information. Unless otherwise indicated, all Brands in the Pakistan follow this Privacy Policy.

We may collect or process the following types of information about you. The specific information we collect about you will vary depending on how you interact with us.

  • Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.

  • Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.

  • Demographic information, such as your age, sex, ethnicity, and gender.

  • Physical characteristics, such as your hair type and color, skin type, and eye color.

  • Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences.

  • Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address).

  • User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses, and comments).

We may collect personal information about you from various sources. For example:

  • Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try on experiences, chat with an automated virtual agent or live person on one of our websites, create an account on one of our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event.

  • From your friends or family members, such as when your friend or family member sends you a gift or makes a referral.

  • When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser.

  • From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log-in to our websites using your social media credentials.

We may use the information we have about you:

  • To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, providing real time support via our automated virtual agent and live person chat feature on one of our websites and maintaining a transcript of the chat, and managing current or past purchases.

  • To communicate with you, including to respond to your inquiries or complaints, and to help you place an order.

  • To administer your participation in special events, contests, sweepstakes, surveys or promotions.

  • For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites.

  • To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.


You have rights and choices in connection with the personal information we have about you.

  • Data Subject Rights: Depending on local laws, you may have rights with respect to your personal information. For example, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third-party.  . We may take reasonable steps to verify your identity when you make a request.  You may also have the right to lodge a complaint with a data protection authority.

  • Marketing & Advertising Preferences: Your online account may offer you the ability to edit your marketing preferences. You can also opt-out of receiving marketing communications (such as email, postal mail or text messages) by following the unsubscribe instructions sent within those communications or you can make a request.  When you unsubscribe from our marketing communications, we will no longer use the related personal information (such as your email address or phone number) for targeted advertising purposes.

  • Mobile Device & Browser Preferences: Depending on your mobile device or web browser, we may request your location or request to send you push notifications.  You can edit your preferences using the settings on your device.

Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser which allows us to remember you when you come back to our websites and provide you with personalized experiences and advertisements. We use different types of cookies on our websites, which may include strictly necessary cookies, performance cookies, functional cookies and targeting cookies.

You can edit your preferences by accessing the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link at the bottom of each of our Brand websites or by editing your browser settings.  When editing your cookie preferences, please note that your settings only apply to the browser you use to submit your opt-out request, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device.


We may use, disclose or otherwise process your personal information to advertise our products and services in different ways, including targeted advertising.   We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. These advertising companies may use cookies, pixel tags and similar technologies to collect device identifiers, online or network activity information, commercial information, or inferences, such as information about the websites you visit over time and the advertisements you click on to deliver advertisements that are targeted to you. You can opt-out of cookie-based advertising based on your visits to our sites by editing your cookie preferences as described in the How We Use Cookies section. Please note that even if you opt-out, you may still see ads from us, but the ads will not be targeted based on the websites you visit over time and the advertisements you click on and may therefore be less relevant to you and your interests.

We also work with third-party platforms, including platforms operated by social networks, to show you advertisements or measure the effectiveness of our advertisements. We may convert your email address, telephone number, or other information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have. This matching enables us to deliver advertisements to you and others on these platforms. 

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use.  We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

In general, we retain personal information as long as reasonably needed to achieve the purposes outlined in this Privacy Policy.  There are many factors that we use to determine how long personal information is retained, such as:

  • The purposes for which the personal information was collected, including to provide our products and services;

  • Your marketing preferences and how you engage with our Brands;

  • Any legal or regulatory requirements that apply to the personal information; and

  • Whether the personal information may be relevant to us in protecting our own rights (e.g. applicable limitation periods).


Our products and services are designed for a general audience and are not intended for or directed to children.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.

If you have any questions or comments about this Privacy Policy or if you would like to exercise your rights, you can contact us   by emailing us at or By Watsapp at +923237002397


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